It disappointed markets on Tuesday with an anemic set of subscriber forecasts. The company gave no timeline on the launch of its first games, saying only they would be available to subscribers at no extra charge. "A foray into the world of gaming might simply sound like a nice idea, but it´s an important next step in Netflix´s efforts to keep our eyes on its screens," said Hargreaves Lansdown analyst Sophie Lund-Yates. "Netflix´s engine drivers need some grease." Forrester analyst Will McKeon-White likened the investment required in the gaming project to Apple's $500 million launch of its Apple Arcade videogame subscription service in 2019. "If Netflix wants to be directly competitive with Apple Arcade, this investment should be the template for them to follow/minimum," McKeon-White said. Netflix spent almost $12 billion dollars on content last year and plans to up that to $17 billion in 2021 as it strives to fend off competition from Disney, HBO and others. It has hired former Facebook executive Mike Verdu - a veteran of videogame pioneer Atari and FIFA and Battlefield publisher Electronic Arts Смотреть кино онлайн бесплатно без смс HDRezka - tv.hdrezka.lu as its head of gaming. The global gaming market was worth an estimated $72 billion in sales last year, although much of that goes to blockbuster franchises like Call of Duty or social gaming platforms Minecraft, Fortnite and Roblox. "I don't see games becoming the next revenue stream to turbo-charge Netflix's growth," said Investing.com senior analyst Jesse Cohen. "It will need to explore other potential sources such as live sports broadcasting and advertising." (Reporting by Nivedita Balu and Akanksha Rana in Bengaluru, additional reporting by Tanvi Mehta; Editing by Anshuman Daga and Patrick Graham)
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